Staff Directory

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01522 83 5212
University of Lincoln
Brayford Pool
United Kingdom

About Gyles Lingwood

Gyles Lingwood is Director of Education for the College of Arts and teaches on the Creative Advertising programme in the School of Design. After graduating from Birmingham Institute of Art & Design he worked in central London for a wide range of high profile advertising and design companies. Gyles’ work has been featured in the national design press and has won a number of awards including D&AD, British Interactive Media Association and the US Creativity Awards. His students are regularly successful in national/international advertising competitions (including D&AD) – at the last count more than 100 of his students have won prizes. Gyles has been on validation panels for UK Higher Education design courses and regularly undertakes advisory roles in the area of design education as well as speaking at business events on the subjects of creativity, idea generation and copywriting. His book ‘Read Me - 10 Lessons for Writing Great Copy’ (co-authored with Roger Horberry) was published by Laurence King in September 2014.

Department Responsibilities

Member of College of Arts Management Team Academic Appraiser Chair of Education & Students Committee, College of Arts

Subject Specialism

Advertising, branding, visual identity, graphic design, copywriting, creativity


  • Senior Fellow, HEA — Higher Education Academy, 2017
  • Instructional Skills Workshop (ISW) — University of York, Canada, 2016
  • Associate Fellow, HEA — Higher Education Academy, 2014
  • ILM level 5 - Leadership and Management — Institute of Leadership and Management, 2012
  • MA Design, Graphic Communication — University of Lincoln, 2007
  • BA (Hons) Visual Communication — UCE, Birmingham, 1994


  • Student Impact Award Team Award – The Digital Crit Room — University of Lincoln Students’ Union,
  • Student Experience Enhancement Team Award – The Art Shop — University of Lincoln,
  • Lead Academic on Knowledge Transfer Partnership:  Fizzco Ltd – £76,200 — Technology Strategy Board,
  • Innovation Fellowship Follow On Award – £8,781 — EMDA (Regional Development Agency),
  • Innovation Fellowship – £16,219 — EMDA (Regional Development Agency),
  • US Creativity Award (client: Onesea) — US Creativity Award,
  • US Creativity Award (client: Arthur Andersen) — US Creativity Award,
  • BIMA Award (client: Safeway) — British Interactive Multimedia Award,
  • D&AD; Annual – self promotion category — D&AD;,


July 2018: 'Will it be creativity that holds the key to success?' comment piece in Lincolnshire Echo Business Supplement June 2018: 'Creativity... Reimagined!' workshop delivered at the Engine Shed, Lincoln for businesses (supported by European Regional Development Fund) October 2017: 'Pin Ups With Pixels – creating the 21st Century arts crit room' article published on HEA website (blogs) September 2016: Invited panel member for Q&A session at ‘The importance of the human connection in marketing’ event run by Lincolnshire Chamber of Commerce; Institute of Directors & Chartered Institute of Marketing, Doubletreee Hilton, Lincoln. December 2016: 'Budget brands continue to take on luxury rivals – Christmas TV ads', article and quiz on May 2016: ‘Communicating effectively with your audience’ delivered to Association of County Chief Executives Spring Seminar, Lincoln Nov 2015: ‘The seven golden rules of copywriting’ lecture delivered at ‘Don’t Be a Dodo’ (Business Lincolnshire with European Regional Development Fund), Think Tank, Lincoln Apr 2015: ‘Ideas - where and how to find them’ lecture presented at Innovation Conference, Think Tank, University of Lincoln Sept 2014: ‘Read Me - 10 Lessons for Writing Great Copy’ book co-authored with Roger Horberry, published by Laurence King, London (ISBN: 978-1780671819) June 2013: ‘The seven golden rules of copywriting’ lecture delivered, The Marketing Club, Bishop Grosseteste University, Lincoln. November 2012: ‘Ideas - where and how to find them’ lecture delivered, Lincolnshire Chamber of Commerce ‘Building A Better Business’ symposium, Lincoln College, Lincoln. March 2012: ‘The value of art & design graduates’ lecture delivered, Lincolnshire Chamber of Commerce, Holiday Inn Express Lincoln, Lincoln. September 2011: ‘The Essentials for Idea Generation’ lecture delivered, Lincolnshire Business Convention symposium, Engine Shed, Lincoln. 2007 – present: numerous consultancy commissions for publishers (Routeledge; Lawrence King; AVA Academic) on the subject of ‘advertising’: reviewing book proposals and manuscript critiques. 2007: validation panel member for Leeds College of Art & Design, Creative Advertising Foundation Degree programme (validated by Open University). 2006 – 2007: Design Council Steering Committee member for Colleges & Universities Steering Group for Design Industry Skills Development Plan (Higher Level Skills for Higher Value published by The Design Council and Creative & Cultural Skills, 2007). 2006: writing of D&AD; Xchange 2006 teaching materials brochure.

Orcid ID


Research Interests

  • Advertising

  • Branding

  • Copywriting

  • Creativity

  • Visual Identity

Research in the Lincoln Repository

Professional Affiliations

  • Regents University, London — External Examiner, Communication Design (2014 – 2018)
  • Professional Copywriters Network — Member
  • D&AD; Full Awarded Member — Member
  • Lincolnshire Chamber of Commerce — Guest speaker