Staff Directory

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01522 83 5685
University of Lincoln
Brayford Pool
United Kingdom

About Ilenia Bregoli

Ilenia is a Senior Lecturer in Marketing at the Lincoln Business School. She joined the University of Lincoln in January 2013, after having worked at the University of Northampton and at the University of Milan – Bicocca in Italy. She was awarded her PhD at the Catholic University of Milan (Italy) in 2011. Her PhD thesis entitled “Effects of Destination Management Organisation’s (DMO) coordination on destination brand identity: a mixed method study on the city of Edinburgh” was aimed at empirically studying the link between the governance of tourism destinations and the development of destination brands. Her research interests are related to destination management and marketing; destination branding from the supply perspective; experiential marketing; and consumer behaviour. Currently, she is involved in several research projects in the areas of destination branding; experiential marketing in multi – stakeholder environments; museum marketing; and wine tourism. She has presented the results of her research in several international conferences and she has published in the Journal of Travel Research,Tourism Analysis and the International Journal of Tourism Research.

Department Responsibilities

BA (Hons) Marketing Management: Programme leader Global Marketing Strategy (MKT3022M): Module coordinator Brand Management (BUS9033M): Module coordinator Marketing and Supply Chain (MaSC) Research Group: Director

Subject Specialism

Branding; Destination management and branding; Experiential marketing; Ethical consumption


  • PGCE HETL — University of Lincoln, 2015
  • PhD in Marketing — Catholic University of Milan (Italy), 2011
  • MSc in Economics of Tourism — University of Milan - Bicocca (Italy), 2006
  • BA in Economics and Management for Tourism — University of Milan - Bicocca (Italy), 2003


  • Santander Mobility Scholarship — Santander,
  • Social Science College Research Fund — University of Lincoln,
  • Best paper award for the paper “Destination governance and internal branding as antecedents of des — Advances in Hospitality and Tourism Marketing and Management conference,
  • PhD Scholarship (2008-2011) — Catholic University of Milan (Italy),

Orcid ID


Research Interests

  • Branding

  • Destination Management and Marketing

  • Experiential Marketing

  • Tourism Marketing

Research in the Lincoln Repository

Professional Affiliations

  • British Academy of Management — Member
  • Higher Education Academy — Fellow