Staff Directory

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01522 83 5640
University of Lincoln
Brayford Pool
United Kingdom

About Victoria Ellis-Vowles

Creativity is in my blood. Sitting on the sofa at 7 years old being ask what instrument I would like to play, at the time I didn't realise 'none' was an option; and so started my love/hate relationship with the violin. I loved playing, but felt constrained by the formality and prescription of classical music. Then I was given a guitar and my world opened; bone jarring riffs became my forte. I started playing in a rock band with my sisters, two of the best rock musicians and performers I know; soon it became our lives. Turning professional at the tender age of 21, the band had already completed a gruelling 3 year apprenticeship in cellar bars in Melbourne, Australia. Back in the UK, the band toured across the country and Europe living out of our white transit van, affectionately called Bertha. At the same time, I was managing the live music programmes of a number of local pubs and venues and participated in countless rock and biker festivals as performer, sound engineer and organiser. But to be a professional musician, came the need to be an entrepreneur; in simple terms I needed people to watch us play to make money. So when I embarked on my MSc in International Marketing Strategy at the University of Lincoln, I was able to quantify my experience and went on to graduate top of my class, winning the CIM Best Student Award. In 2010 I was awarded Chartered status by the Chartered Institute of Marketing and went on to work as a marketer in an audio broadcast manufacturer all the while keeping true to my creative roots, playing shows at weekends. After delivering a guest lecture at the University of Essex on working with engineers, I realised I thrived on the performance and wanted to integrate performance back into my day to day working activities. I started teaching for the University of Lincoln as a marketing lecturer in 2012 having embarked on a part time PhD investigating the pub-as-a-third place. In 2014 I joined the work based distance learning team who deliver business and management degrees to working professionals across the globe and then in 2017 re-joined the marketing team. Unwittingly, I have now joined together my interests, the creativity of marketing and teaching combined with my techy passion for processing audio.

Department Responsibilities

Teach UG and PGT modules for Lincoln International Business School Develop curriculum for both taught and online modules Member of the Ethics Committee Staff development for online tutoring

Subject Specialism

Digital Marketing, Digital Communications, Services Marketing, Gender, Music Business, Female Entrepreneurship


  • PGCE — University of Lincoln, 2015
  • MSc International Marketing Strategy — University of LIncoln, 2010
  • CIM Professional Diploma in Marketing — Oxford College of Marketing, 2009


  • CIM Best MSc International Marketing Strategy Student Prize — University of LIncoln,


Victoria is a partner for COVIC Training Solutions and manages the marketing function. This training company delivers Use of Force/Positive Handling/Restraint Training across a range of service sectors within the UK.

Orcid ID


Research Interests

  • Third Places

  • Microbreweries

  • Public Houses

  • Gender

  • Female Entreprenureship in creative industries

Research Projects

  • Project Venus — awarded £3000 by University of Lincoln in 2013

Research in the Lincoln Repository

Degree Responsibilities

  • Programme Leader - BSc (Hons) Retail Management — 2015 to 2017

Module Responsibilities

  • Module Coordinator - Developing Brands Through Advertising Level 6 — 2017 to Present
  • Module Coordinator - Global Relationship Marketing Level 7 — 2017 to Present
  • Module Coordinator - Services Marketing Level 5 — 2017 to Present
  • Module Coordinator - Digital Marketing Level 7 — 2017 to Present
  • Seminar Tutor - Marketing Communications Level 6 — 2017 to Present
  • Seminar Tutor - International Marketing and Customers Level 7 — 2017 to Present
  • Supervision - Dissertation UG and PGT — 2012 to Present
  • Module Coordinator/Online Tutor - Dissertation UG — 2015 to 2017
  • Module Coordinator/Online Tutor - Understanding the Retail Consumer Level 6 — 2015 to 2017
  • Module Coordinator/Online Tutor - Retail Operations Management Level 6 — 2015 to 2017
  • Online Tutor - Study Skills Level 6 — 2012 to 2017
  • Online Tutor - Integrating Professional Experience Level 6 — 2012 to 2017
  • Seminar Tutor - International Marketing Planning Level 7 — 2012 to 2014
  • Seminar Tutor - Consutancy Project Level 7 — 2012 to 2014
  • Seminar Tutor - Marketing Communications Level 6 — 2012 to 2014
  • Seminar Tutor - Principles of Marketing Level 4 — 2012 to 2014

Professional Affiliations

  • Ulster University — External Examiner


I set up, coordinate and participate in the University of Lincoln's Crafting Society