Staff Directory

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01522 83 5503
University of Lincoln
Brayford Pool
United Kingdom

About Claire May

Claire May is a Senior Lecturer in Marketing at Lincoln International Business School.  Claire joined the University of Lincoln in October 2013 and teaches on several undergraduate and postgraduate modules in marketing and supervises students on their dissertations.  Claire undertook her PhD research at the University of Kent, in Canterbury.  This sought to understand ways to change consumer food purchasing behaviour to become more environmentally sustainable and focused on the potential role of carbon labelling.  Her current research interests are in pro-environmental behaviour change, social marketing and ethical, social & sustainability issues in marketing.  Before undertaking her PhD Claire worked in the food industry undertaking various product development roles.  Claire holds a first class BSc. (Hons.) degree in Food and Consumer Studies from Sheffield Hallam University.

Department Responsibilities

Social & Sustainability Marketing - module coordinator (level 1) Responsibility & Sustainability in Marketing - module coordinator (postgraduate) Principles of Marketing - module coordinator (level 1) Dissertation supervisor


  • Postgraduate Certificate in Higher Education Teaching & Learning — University of Lincoln, 2016
  • PhD in Marketing — University of Kent, 2012
  • Postgraduate Certificate in Methods of Social Research — University of Kent, 2008
  • Bsc. (Hons.) (Food and Consumer Studies) — Sheffield Hallam University, 2004

Orcid ID


Research Interests

  • Consumer Behaviour

  • Food Purchasing Behaviour

  • Pro-environmental Behaviour Change

  • social marketing

Research Projects

  • Preaching to the Converted — in 2016

Research in the Lincoln Repository

Professional Affiliations