Department of Marketing and Tourism
Lincoln International Business School
About Claire May
Claire May is a Senior Lecturer in Marketing at Lincoln International Business School. Claire joined the University of Lincoln in October 2013 and teaches on several undergraduate and postgraduate modules in marketing and supervises students on their dissertations. Claire undertook her PhD research at the University of Kent, in Canterbury. This sought to understand ways to change consumer food purchasing behaviour to become more environmentally sustainable and focused on the potential role of carbon labelling. Her current research interests are in pro-environmental behaviour change, social marketing and ethical, social & sustainability issues in marketing. Before undertaking her PhD Claire worked in the food industry undertaking various product development roles. Claire holds a first class BSc. (Hons.) degree in Food and Consumer Studies from Sheffield Hallam University.
Social & Sustainability Marketing - module coordinator (level 1)
Responsibility & Sustainability in Marketing - module coordinator (postgraduate)
Principles of Marketing - module coordinator (level 1)
Postgraduate Certificate in Higher Education Teaching & Learning
— University of Lincoln, 2016
PhD in Marketing
— University of Kent, 2012
Postgraduate Certificate in Methods of Social Research
— University of Kent, 2008
Bsc. (Hons.) (Food and Consumer Studies)
— Sheffield Hallam University, 2004
Research Groups Memberships
Preaching to the Converted
— in 2016
- May, Claire and Fearne, Andrew (2017) The rise and fall of carbon labelling: a case study of Tesco’s experience and lessons for corporate social responsibility communication. In: Igls-Forum - System Dynamics and Innovation in Food Networks, 13-17th Feburary 2017, Innsbruck-Igls, Austria.
- Arzuaga, Susel and May, Claire and Matthews, Lee (2016) Preaching to the converted: the value of organisationally supported carbon reduction initiatives. In: The 5th International Conference on Social Responsibility, Ethics and Sustainable Business, 6 - 7 October 2016, Bocconi University, Milan, Italy.
- May, Claire and Fearne, Andrew (2014) From ‘nudge’ to ‘shove’: a case study of the failure of social marketing (Tesco’s carbon labelling initiative). In: 'Broadening the Scope' ISM-Open Institute for Social Marketing Conference, 29th September 2014, Milton Keynes.