Staff Directory

Last Updated


01522 83 5574
University of Lincoln
Brayford Pool
United Kingdom

About Barry Ardley

Barry Ardley is Senior Lecturer in Marketing in the Lincoln International Business School. Prior to this, he spent a number of years working for City College Norwich, managing and delivering a wide range of business studies courses at both HE and FE levels.  Barry is a qualified teacher   - QTS.  Before entering education, Barry gained commercial experience over several years, working for a range of different organisations in retailing, services and the public sector.

Department Responsibilities

UG level, module coordinator for: Relational Strategies and Digital Media,    Entrepreneurial Marketing.   PG level,  Global Relationship Marketing thesis superviser for PhD, undegraduate, and masters students current member of School ethics committee past member of quality and research committees.

Subject Specialism

Marketing Management


  • PhD — DeMontfort University,
  • M.Ed (by research) — University of East Anglia,
  • M.A. — University of East Anglia,
  • B.A. (hons) — University of Essex,
  • Dip. FE — University of Leeds,
  • PGCE — Brunel University,
  • CDMP — City and Guilds,
  • NRDC — City and Guilds,
  • D32- 33 Training Assessors Award — City and Guilds,


  • best paper in conference from an established researcher — International Conference on Contemporary Marketing issues,
  • best paper in track award Academy of Marketing conference — Academy of Marketing,
  • Honorary Lecturership of Anglia Ruskin University — 2002


‘Innovation and Creativity in SME Marketing’  a series of workshops delivered to local business managers in Lincolnshire held in Enterprise at Lincoln ‘Marketing Forum’ presentation to company board of Directors on latest developments in marketing theory and practice held in local conference centre

Orcid ID


Research Interests

  • entrepreneurial and relationship marketing

  • marketing management

  • servicescapes

  • heritage marketing

Research in the Lincoln Repository

Professional Affiliations

  • Member Chartered Institute of Marketing
  • Member Academy of Marketing